{"id":3226,"date":"2024-10-18T10:21:49","date_gmt":"2024-10-18T08:21:49","guid":{"rendered":"https:\/\/blackenvelope.eu\/?p=3226"},"modified":"2026-03-04T12:29:53","modified_gmt":"2026-03-04T11:29:53","slug":"ideal-buyer-persona","status":"publish","type":"post","link":"https:\/\/blackenvelope.eu\/pl\/ideal-buyer-persona\/","title":{"rendered":"Meet John &#8211; Your Ideal Client"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3226\" class=\"elementor elementor-3226\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50eca29 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"50eca29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd2d72e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"cd2d72e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac9bd9d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ac9bd9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c1513a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2c1513a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65225cd elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"65225cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/blackenvelope.eu\/pl\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"321\" src=\"https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/exo-black-envelope-1024x321.png\" class=\"attachment-large size-large wp-image-31\" alt=\"\" srcset=\"https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/exo-black-envelope-1024x321.png 1024w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/exo-black-envelope-300x94.png 300w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/exo-black-envelope-768x241.png 768w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/exo-black-envelope-1536x482.png 1536w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/exo-black-envelope-2048x642.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25c41dc e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"25c41dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1b4fe1 elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"d1b4fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-70cc240\" href=\"https:\/\/www.linkedin.com\/company\/blackenvelope\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-twitter elementor-repeater-item-90f3ff3\" href=\"https:\/\/twitter.com\/Blackenvelope_1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c4a7a7d elementor-align-right elementor-widget elementor-widget-button\" data-id=\"c4a7a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/blackenvelope.eu\/pl\/business-network-registration\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-door-open\" viewbox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M624 448h-80V113.45C544 86.19 522.47 64 496 64H384v64h96v384h144c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM312.24 1.01l-192 49.74C105.99 54.44 96 67.7 96 82.92V448H16c-8.84 0-16 7.16-16 16v32c0 8.84 7.16 16 16 16h336V33.18c0-21.58-19.56-37.41-39.76-32.17zM264 288c-13.25 0-24-14.33-24-32s10.75-32 24-32 24 14.33 24 32-10.75 32-24 32z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zarejestruj si\u0119<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-decefc7 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"decefc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-803613e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"803613e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c179bbc e-con-full elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"c179bbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b1a7e92 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b1a7e92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-781e0cf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"781e0cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Darmowe tre\u015bci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6e5f23 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a6e5f23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca83364 wpr-post-info-align-left elementor-widget elementor-widget-wpr-post-info\" data-id=\"ca83364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"wpr-post-info wpr-post-info-horizontal\"><li class=\"wpr-post-info-date\"><span>18\/10\/2024<\/span><\/li><li class=\"wpr-post-info-taxonomy\"><span>Know-how<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39aa57a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"39aa57a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc1832 elementor-widget elementor-widget-shortcode\" data-id=\"5cc1832\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"trp-shortcode-switcher__wrapper\"\r\n     style=\"--bg:#ffffff;--bg-hover:#000000;--text:#143852;--text-hover:#ffffff;--border:1px solid #143852;--border-width:1px;--border-color:#143852;--border-radius:5px;--flag-radius:2px;--flag-size:18px;--aspect-ratio:4\/3;--font-size:14px;--transition-duration:0.2s\"\r\n     role=\"group\"\r\n     data-open-mode=\"hover\">\r\n\r\n    \r\n        <!-- ANCHOR (in-flow only; sizing\/borders; inert) -->\r\n        <div class=\"trp-language-switcher trp-ls-dropdown trp-shortcode-switcher trp-shortcode-anchor trp-open-on-hover\"\r\n             aria-hidden=\"true\"\r\n             inert\r\n data-no-translation>\r\n                <div class=\"trp-current-language-item__wrapper\">\r\n        <a class=\"trp-language-item trp-language-item__default trp-language-item__current\" data-no-translation href=\"https:\/\/blackenvelope.eu\/pl\/wp-json\/wp\/v2\/posts\/3226\" title=\"PL\"><img decoding=\"async\" src=\"https:\/\/blackenvelope.eu\/wp-content\/plugins\/translatepress-multilingual\/assets\/flags\/4x3\/pl_PL.svg\" class=\"trp-flag-image\" alt=\"\" role=\"presentation\" loading=\"lazy\" \/><span class=\"trp-language-item-name\">PL<\/span><\/a>                    <svg class=\"trp-shortcode-arrow\" width=\"20\" height=\"20\" viewbox=\"0 0 20 21\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                <path d=\"M5 8L10 13L15 8\" stroke=\"var(--text)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n            <\/svg>\r\n            <\/div>\r\n            <\/div>\r\n\r\n        <!-- OVERLAY (positioned; interactive surface) -->\r\n        <div class=\"trp-language-switcher trp-ls-dropdown trp-shortcode-switcher trp-shortcode-overlay trp-open-on-hover\"\r\n             role=\"navigation\"\r\n             aria-label=\"Website language selector\"\r\n             data-no-translation\r\n>\r\n                <div class=\"trp-current-language-item__wrapper\">\r\n        <div class=\"trp-language-item trp-language-item__default trp-language-item__current\" data-no-translation role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-label=\"Change language\" aria-controls=\"trp-shortcode-dropdown-69e647e391163\"><img decoding=\"async\" src=\"https:\/\/blackenvelope.eu\/wp-content\/plugins\/translatepress-multilingual\/assets\/flags\/4x3\/pl_PL.svg\" class=\"trp-flag-image\" alt=\"\" role=\"presentation\" loading=\"lazy\" \/><span class=\"trp-language-item-name\">PL<\/span><\/div>                    <svg class=\"trp-shortcode-arrow\" width=\"20\" height=\"20\" viewbox=\"0 0 20 21\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                <path d=\"M5 8L10 13L15 8\" stroke=\"var(--text)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n            <\/svg>\r\n            <\/div>\r\n    \r\n            <div class=\"trp-switcher-dropdown-list\"\r\n                 id=\"trp-shortcode-dropdown-69e647e391163\"\r\n                 role=\"group\"\r\n                 aria-label=\"Available languages\"\r\n                 hidden\r\n inert\r\n>\r\n                                                            <a class=\"trp-language-item\" href=\"https:\/\/blackenvelope.eu\/pl\/wp-json\/wp\/v2\/posts\/3226\" title=\"EN\">\r\n                            <img decoding=\"async\" src=\"https:\/\/blackenvelope.eu\/wp-content\/plugins\/translatepress-multilingual\/assets\/flags\/4x3\/en_US.svg\" class=\"trp-flag-image\" alt=\"\" role=\"presentation\" loading=\"lazy\" \/>                                                            <span class=\"trp-language-item-name\" data-no-translation>EN<\/span>\r\n                                                                                <\/a>\r\n                                                <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7e2aac e-con-full elementor-hidden-desktop elementor-hidden-tablet e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a7e2aac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0eee047 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"0eee047\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12fe7ee wpr-post-info-align-left elementor-widget elementor-widget-wpr-post-info\" data-id=\"12fe7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"wpr-post-info wpr-post-info-horizontal\"><li class=\"wpr-post-info-date\"><span>18\/10\/2024<\/span><\/li><li class=\"wpr-post-info-taxonomy\"><span>Know-how<\/span><\/li><\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c686ba e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4c686ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42791c1 elementor-widget-mobile__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"42791c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"trp-shortcode-switcher__wrapper\"\r\n     style=\"--bg:#ffffff;--bg-hover:#000000;--text:#143852;--text-hover:#ffffff;--border:1px solid #143852;--border-width:1px;--border-color:#143852;--border-radius:5px;--flag-radius:2px;--flag-size:18px;--aspect-ratio:4\/3;--font-size:14px;--transition-duration:0.2s\"\r\n     role=\"group\"\r\n     data-open-mode=\"hover\">\r\n\r\n    \r\n        <!-- ANCHOR (in-flow only; sizing\/borders; inert) -->\r\n        <div class=\"trp-language-switcher trp-ls-dropdown trp-shortcode-switcher trp-shortcode-anchor trp-open-on-hover\"\r\n             aria-hidden=\"true\"\r\n             inert\r\n data-no-translation>\r\n                <div class=\"trp-current-language-item__wrapper\">\r\n        <a class=\"trp-language-item trp-language-item__default trp-language-item__current\" data-no-translation href=\"https:\/\/blackenvelope.eu\/pl\/wp-json\/wp\/v2\/posts\/3226\" title=\"PL\"><img decoding=\"async\" src=\"https:\/\/blackenvelope.eu\/wp-content\/plugins\/translatepress-multilingual\/assets\/flags\/4x3\/pl_PL.svg\" class=\"trp-flag-image\" alt=\"\" role=\"presentation\" loading=\"lazy\" \/><span class=\"trp-language-item-name\">PL<\/span><\/a>                    <svg class=\"trp-shortcode-arrow\" width=\"20\" height=\"20\" viewbox=\"0 0 20 21\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                <path d=\"M5 8L10 13L15 8\" stroke=\"var(--text)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n            <\/svg>\r\n            <\/div>\r\n            <\/div>\r\n\r\n        <!-- OVERLAY (positioned; interactive surface) -->\r\n        <div class=\"trp-language-switcher trp-ls-dropdown trp-shortcode-switcher trp-shortcode-overlay trp-open-on-hover\"\r\n             role=\"navigation\"\r\n             aria-label=\"Website language selector\"\r\n             data-no-translation\r\n>\r\n                <div class=\"trp-current-language-item__wrapper\">\r\n        <div class=\"trp-language-item trp-language-item__default trp-language-item__current\" data-no-translation role=\"button\" aria-expanded=\"false\" tabindex=\"0\" aria-label=\"Change language\" aria-controls=\"trp-shortcode-dropdown-69e647e392d44\"><img decoding=\"async\" src=\"https:\/\/blackenvelope.eu\/wp-content\/plugins\/translatepress-multilingual\/assets\/flags\/4x3\/pl_PL.svg\" class=\"trp-flag-image\" alt=\"\" role=\"presentation\" loading=\"lazy\" \/><span class=\"trp-language-item-name\">PL<\/span><\/div>                    <svg class=\"trp-shortcode-arrow\" width=\"20\" height=\"20\" viewbox=\"0 0 20 21\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n                <path d=\"M5 8L10 13L15 8\" stroke=\"var(--text)\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n            <\/svg>\r\n            <\/div>\r\n    \r\n            <div class=\"trp-switcher-dropdown-list\"\r\n                 id=\"trp-shortcode-dropdown-69e647e392d44\"\r\n                 role=\"group\"\r\n                 aria-label=\"Available languages\"\r\n                 hidden\r\n inert\r\n>\r\n                                                            <a class=\"trp-language-item\" href=\"https:\/\/blackenvelope.eu\/pl\/wp-json\/wp\/v2\/posts\/3226\" title=\"EN\">\r\n                            <img decoding=\"async\" src=\"https:\/\/blackenvelope.eu\/wp-content\/plugins\/translatepress-multilingual\/assets\/flags\/4x3\/en_US.svg\" class=\"trp-flag-image\" alt=\"\" role=\"presentation\" loading=\"lazy\" \/>                                                            <span class=\"trp-language-item-name\" data-no-translation>EN<\/span>\r\n                                                                                <\/a>\r\n                                                <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0960bde elementor-align-left elementor-widget-mobile__width-initial elementor-widget elementor-widget-button\" data-id=\"0960bde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Premium Community Content<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-458760f e-con-full elementor-hidden-mobile elementor-hidden-desktop elementor-hidden-tablet e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"458760f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc24e30 elementor-widget elementor-widget-heading\" data-id=\"bc24e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autorzy artyku\u0142u:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a634a8a e-con-full elementor-hidden-mobile elementor-hidden-desktop elementor-hidden-tablet e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a634a8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-079a563 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"079a563\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e4251 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"e4e4251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura.jpeg\" class=\"attachment-full size-full wp-image-1061\" alt=\"\" srcset=\"https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura.jpeg 320w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura-300x300.jpeg 300w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura-150x150.jpeg 150w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Bartosz Glanowski<\/h3><p class=\"elementor-image-box-description\">Przedsi\u0119biorca &amp; Strateg Rozwoju Biznesu<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a006318 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a006318\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72cdd29 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"72cdd29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura.jpeg\" class=\"attachment-full size-full wp-image-1061\" alt=\"\" srcset=\"https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura.jpeg 320w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura-300x300.jpeg 300w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura-150x150.jpeg 150w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Bartosz Glanowski<\/h3><p class=\"elementor-image-box-description\">Przedsi\u0119biorca &amp; Strateg Rozwoju Biznesu<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a9308a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"9a9308a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d875e1 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"1d875e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura.jpeg\" class=\"attachment-full size-full wp-image-1061\" alt=\"\" srcset=\"https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura.jpeg 320w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura-300x300.jpeg 300w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura-150x150.jpeg 150w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Bartosz Glanowski<\/h3><p class=\"elementor-image-box-description\">Przedsi\u0119biorca &amp; Strateg Rozwoju Biznesu<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5946b1a elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5946b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meet John \u2013 Your Ideal Client\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92b02f5 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"92b02f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many business professionals focus heavily on the sales process itself, but very few consider the most fundamental question: Who is buying from you and why? Some might argue that even a mediocre product or service can be sold if there&#8217;s a skilled salesperson behind it. While this might be true in the short term, long-term success comes from truly understanding your clients&#8217; expectations. This enables you to deliver more valuable products or services, improve sales performance, and accelerate company growth. In this article, we\u2019ll explore how to create a strong sales process by analyzing client behaviors, economic preferences, motivations, and real expectations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-943cc2f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"943cc2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4fc2734 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4fc2734\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e54357 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7e54357\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real Value vs. Perceived Value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a127451 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a127451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In reality, there\u2019s no such thing as a perfect company or client. However, building a successful sales strategy starts with creating a buyer persona\u2014an ideal client profile. This model helps you and your team answer key questions, such as:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e9e00c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8e9e00c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Who are our clients?<\/strong> \u2013 Instead of focusing on demographic factors like age or location, it\u2019s more important to define your clients&#8217; personality, motivations, and reasons for being interested in the value you offer. This helps you understand the context in which they operate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532d910 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"532d910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How do our clients&#8217; situations relate to their problems?<\/strong> \u2013 Understanding your clients\u2019 challenges allows you to step into their shoes and think from their perspective. This insight helps clarify their motivations and pain points.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac2070 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"1ac2070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Why do our clients make certain decisions?<\/strong> \u2013 Once you understand their perspective, it&#8217;s essential to map out their decision-making process. What needs to happen for a client to decide to buy? This knowledge provides insight into their buying behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-913c2ee elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"913c2ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What are our clients doing to solve their pain points?<\/strong> \u2013 Analyze how clients currently attempt to solve their problems, the obstacles they face, and how your solution can be more efficient or effective. This will give you a clear understanding of the options available to them and how you can offer a better alternative.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68d20c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d68d20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All the bove questions and answers should be related to the general problem of your client that your product or service solve.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-109c8da e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"109c8da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ec34df e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"8ec34df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-677528b elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"677528b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Realizing If Your Product or Service Meets Real Expectations \u2013 Product Performance vs. Organizational Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70a4552 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"70a4552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This is one of the most crucial points in the entire sales process. Even if your product or service is underperforming, you can still sell it, but you&#8217;ll need to rely heavily on your sales and marketing efforts to compensate. However, it\u2019s essential to address two key factors:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b44646 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8b44646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How does your product perform?<\/strong> \u2013 Understand and assess how well your clients actually like your product or service. Does it meet their core expectations and solve a critical &#8220;must-have&#8221; need, or is it simply a &#8220;nice-to-have&#8221;? The answer will shape your approach moving forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8238f2e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8238f2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How does your organization perform in approaching clients?<\/strong> \u2013 Equally important is evaluating how effectively your organization delivers the value behind the product or service. Before building a sales process, outline the entire value delivery path from your company to the client, then construct a process around it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-947882f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"947882f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41d71d3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"41d71d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-195cced elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"195cced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Building a Step-by-Step Process for Engaging Clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b136c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a9b136c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Once you&#8217;ve created a buyer persona, assessed how your product and organization perform, and understood your value delivery path, you can begin developing a step-by-step sales process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-206ba74 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"206ba74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Start by analyzing how your clients make buying decisions<\/strong> \u2013 If you\u2019re building a sales process from scratch without prior experience or feedback, you\u2019ll need to evaluate the factors that drive your clients&#8217; decisions. Consider what information clients need at each stage, how it should be delivered, and the key reasons they might trust your product. Building client trust is essential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c93b1bb elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c93b1bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Build a sales funnel<\/strong> \u2013 Once you understand how your client approaches buying, it&#8217;s time to create a funnel. A sales funnel outlines each major stage of the process, guiding your sales team on how to act, what value to deliver at each stage, and what you expect from the client before moving forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-031bd7c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"031bd7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Implement tools to measure and analyze performance<\/strong> \u2013 Sales is a process, and it\u2019s critical to track performance. To stay competitive, you need to know where your organization may be underperforming. Tools like CRMs, email campaign reporting, and analytics software are crucial for gathering insights and optimizing your sales process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-487ec32 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"487ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Measure how long it takes to get a &#8220;yes&#8221;<\/strong> \u2013 Understanding how long it typically takes to close a deal is vital for managing expectations. If you\u2019re a growing company, this insight will be essential when hiring new sales representatives, helping you set realistic performance goals. If you already have a sales team, it will aid in onboarding and tracking efficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ab10b elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"79ab10b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Prepare content and other sales materials<\/strong> \u2013 Effective sales often requires various types of content, such as email templates, presentations, landing pages, or even physical marketing materials like brochures or cards. For more complex solutions, you might need a demo presentation or detailed case studies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04a238c elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"04a238c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: bolder;\">Prepare a clear step-by-step guide for your team<\/span>\u00a0\u2013 Document your process in a simple, easy-to-follow guide or PDF for your sales team. This will streamline the onboarding process for new hires, helping them quickly understand their roles and responsibilities in the sales process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11faa1e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"11faa1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f6dac5 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6f6dac5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a601487 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a601487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analyzing Results and Updating Information<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aecb70e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"aecb70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As mentioned earlier, sales is a process that requires ongoing evaluation. Periodically analyze your team&#8217;s performance, the product\/service fit with client expectations, and changes in market conditions, such as shifts in client behavior. To truly understand your &#8220;John&#8221; (your ideal client), you need to track how they respond and how well your team is performing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb2ef2b elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"eb2ef2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Monitor the sales funnel<\/strong> \u2013 Regularly assess how clients respond to specific sales activities at each stage of the funnel. It&#8217;s crucial to determine whether potential customers are appreciating the value you&#8217;re providing even before they make a purchase. This insight will help you fine-tune your approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56884c0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"56884c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Stay aware of how trends impact client awareness<\/strong> \u2013 Trends can subtly or drastically affect how clients perceive and engage with your product or service. While some changes are immediately noticeable, others may require more in-depth analysis of decision-making patterns and the factors that influence their buying choices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b25e2f elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0b25e2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Understand the real problems of your clients<\/strong> \u2013 Analyze why clients choose to buy from you. Identify the strengths of your product or service and the areas that still need improvement. By comparing this to your client profiles, you can better understand the true value you&#8217;re offering and why clients choose your solution over others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b97502 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"0b97502\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a33e3ab e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"a33e3ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9371c1 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c9371c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let Us Show You How to Master the Sales Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-decd917 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"decd917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the most valuable tools in any sales activity is a well-structured CRM, combined with insightful dashboards and a comprehensive database. These resources help you define your ideal client and improve your understanding of their behaviors and actions. We&#8217;ve prepared a set of tools designed to help you build an effective sales process and analyze your sales activities.<\/p><p>Join our business network and take advantage of these resources. One of our business development partners will guide you through the process, showing you how to optimize your sales strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78deb51 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"78deb51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Call to action button<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d8b6d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d5d8b6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ba8cd0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"2ba8cd0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc5d98b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"fc5d98b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c512ad e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5c512ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ffee37 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9ffee37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autorzy artyku\u0142u:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2cc3fa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"f2cc3fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ebd172d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ebd172d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ccaa002 elementor-position-left elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"ccaa002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura.jpeg\" class=\"attachment-full size-full wp-image-1061\" alt=\"\" srcset=\"https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura.jpeg 320w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura-300x300.jpeg 300w, https:\/\/blackenvelope.eu\/wp-content\/uploads\/2024\/04\/Rajska1-sygnatura-150x150.jpeg 150w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Bartosz Glanowski<\/h3><p class=\"elementor-image-box-description\">Entrepreneur &amp; Business Development Specialist<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d313cfe elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"d313cfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-globe elementor-repeater-item-70cc240\" href=\"https:\/\/blackenvelope.eu\/pl\/blackenvelope-team-and-cooperators\/bartosz-glanowski\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Globe<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-globe\" viewbox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M336.5 160C322 70.7 287.8 8 248 8s-74 62.7-88.5 152h177zM152 256c0 22.2 1.2 43.5 3.3 64h185.3c2.1-20.5 3.3-41.8 3.3-64s-1.2-43.5-3.3-64H155.3c-2.1 20.5-3.3 41.8-3.3 64zm324.7-96c-28.6-67.9-86.5-120.4-158-141.6 24.4 33.8 41.2 84.7 50 141.6h108zM177.2 18.4C105.8 39.6 47.8 92.1 19.3 160h108c8.7-56.9 25.5-107.8 49.9-141.6zM487.4 192H372.7c2.1 21 3.3 42.5 3.3 64s-1.2 43-3.3 64h114.6c5.5-20.5 8.6-41.8 8.6-64s-3.1-43.5-8.5-64zM120 256c0-21.5 1.2-43 3.3-64H8.6C3.2 212.5 0 233.8 0 256s3.2 43.5 8.6 64h114.6c-2-21-3.2-42.5-3.2-64zm39.5 96c14.5 89.3 48.7 152 88.5 152s74-62.7 88.5-152h-177zm159.3 141.6c71.4-21.2 129.4-73.7 158-141.6h-108c-8.8 56.9-25.6 107.8-50 141.6zM19.3 352c28.6 67.9 86.5 120.4 158 141.6-24.4-33.8-41.2-84.7-50-141.6h-108z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-62e4e24\" href=\"https:\/\/www.linkedin.com\/in\/bartosz-glanowski-entrepreneur\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3779e16 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"3779e16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f169138 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"f169138\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0d7f48 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"c0d7f48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-842a98f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"842a98f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cec137e elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cec137e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podobne Publikacje<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-732f608 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"732f608\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3726232 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"3726232\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4ba3e9 elementor-align-left elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"f4ba3e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Darmowe tre\u015bci<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd5b95 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0cd5b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nasze rozwi\u0105zania i us\u0142ugi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-353bda3 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"353bda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Short description of the publication. At maximum for like two line here to not make it too long.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d5168a elementor-align-left elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"3d5168a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/blackenvelope.eu\/pl\/business-network-registration\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-location-arrow\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M444.52 3.52L28.74 195.42c-47.97 22.39-31.98 92.75 19.19 92.75h175.91v175.91c0 51.17 70.36 67.17 92.75 19.19l191.9-415.78c15.99-38.39-25.59-79.97-63.97-63.97z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c5e27 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"48c5e27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-487e188 elementor-align-left elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"487e188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Free Premium Content<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4258327 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4258327\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nasze rozwi\u0105zania i us\u0142ugi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-839e70e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"839e70e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Short description of the publication. At maximum for like two line here to not make it too long.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e3d2b9 elementor-align-left elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"6e3d2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/blackenvelope.eu\/pl\/business-network-registration\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-location-arrow\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M444.52 3.52L28.74 195.42c-47.97 22.39-31.98 92.75 19.19 92.75h175.91v175.91c0 51.17 70.36 67.17 92.75 19.19l191.9-415.78c15.99-38.39-25.59-79.97-63.97-63.97z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-704ef6f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"704ef6f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28fbab7 elementor-align-left elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"28fbab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Premium Community Content<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f223688 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f223688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nasze rozwi\u0105zania i us\u0142ugi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6b3c0 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ca6b3c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Short description of the publication. At maximum for like two line here to not make it too long.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16093a7 elementor-align-left elementor-widget__width-inherit elementor-widget elementor-widget-button\" data-id=\"16093a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/blackenvelope.eu\/pl\/business-network-registration\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-location-arrow\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M444.52 3.52L28.74 195.42c-47.97 22.39-31.98 92.75 19.19 92.75h175.91v175.91c0 51.17 70.36 67.17 92.75 19.19l191.9-415.78c15.99-38.39-25.59-79.97-63.97-63.97z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-418592f6 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"418592f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b979227 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b979227\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6ad0800e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6ad0800e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5da33 elementor-widget-tablet__width-auto elementor-widget elementor-widget-heading\" data-id=\"ce5da33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">All right reserved Blackenvelope \u00a9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65505635 elementor-widget-tablet__width-auto elementor-widget elementor-widget-heading\" data-id=\"65505635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/blackenvelope.eu\/pl\/the-blackenvelopes-privacy-policy\/\">Polityka prywatno\u015bci<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba98f48 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"ba98f48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-401f645f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"401f645f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">business@blackenvelope.eu<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Understanding who your clients are is crucial. Learn why defining a buyer persona is essential for every sales process.<\/p>","protected":false},"author":1,"featured_media":3239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[15,20,19,18,16,31,30,17],"class_list":["post-3226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-know-how","tag-all-companies","tag-corporation","tag-large-company","tag-medium-company","tag-micro-company","tag-sales-marketing","tag-sales-strategy","tag-small-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet John - Your Ideal Client - Blackenvelope<\/title>\n<meta name=\"description\" content=\"Ideal buyer persona. 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